Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. Since that time, public relations has been defined in myriad ways, the definition often evolving alongside public relations’ changing roles and advances in technology.
The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” In 1982, PRSA adopted the following definition: “Public relations helps an organization and its publics adapt mutually to each other.”
A more modern definition of public relations was drafted several decades later, a definition that still stands today:
Press Release
Authored Articles
Media Monitoring
Thought Leadership
Media Relations
Media Training
Press Conferences
Media Planning
Tracking
Regional PR
Awards/Forums
Advertorials